Leonetto Capiello      Bitter Campari Advertisement, Milan     1921

It’s terribly hot and humid down here in the southwestern corner of the United States.  It’s supposed to be a desert, or a semi-desert around these parts.  Whomever it is that makes the weather (the CIA, the Storm Gods, the Oil Companies and their global climate change-producing fossil fuel-based products, you name it) have neglected to notice that we’re supposed to have dry heat here, not sick, sweat-inducing humidity.  However, I have a new, unopened bottle of Campari.  Campari is the perfect hot weather drink.  I’m going to go make myself a Campari and soda over ice, with maybe a little twist of lemon.  That ought to help.  I hope you’ll excuse me for a moment…

Leonetto Capiello      Bitter Campari Advertisement, Milan     1921

It’s terribly hot and humid down here in the southwestern corner of the United States.  It’s supposed to be a desert, or a semi-desert around these parts.  Whomever it is that makes the weather (the CIA, the Storm Gods, the Oil Companies and their global climate change-producing fossil fuel-based products, you name it) have neglected to notice that we’re supposed to have dry heat here, not sick, sweat-inducing humidity.  However, I have a new, unopened bottle of Campari.  Campari is the perfect hot weather drink.  I’m going to go make myself a Campari and soda over ice, with maybe a little twist of lemon.  That ought to help.  I hope you’ll excuse me for a moment…

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